Using AI to Build Website Pages
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1. What AI Is Good For
- First drafts: area pages, buyer and seller guides, FAQs, and landing page copy.
- Outlines: turning a rough idea into headings and sections.
- SEO basics: page titles, meta descriptions, and slug ideas.
- Rewrites: making copy shorter, clearer, or more on-brand.
- Formatting: converting text into clean HTML for the content editor.
AI does not replace your local knowledge. You are the expert; AI is the fast first draft.
2. The 5-Step Workflow
| Step | What to do |
|---|---|
| 1. Pick the page type | Content page (Blank Page or Page with Search), Area Page, Market Report, or Agent Page. Match the type to the goal. |
| 2. Brief the AI | Give it the audience, goal, location, tone, and length. Paste in your own notes and facts. |
| 3. Review and fact-check | Verify every number, school, HOA, tax, and market claim. Add your personal insight. |
| 4. Build in Real Geeks | Go to yourwebsite.com/admin, then Pages. Fill in Title, Anchor Text, Slug, and Meta Description. Paste content into the editor. |
| 5. Add settings | Choose a capture form, listings, or search options if the page needs them. Preview on desktop and mobile before sharing. |
3. Copy-and-Paste Prompts
Area page draft
Write an 600-word area page for [neighborhood/city], [state] for home buyers. Include: overview, lifestyle and amenities, housing styles and typical price ranges (I will verify), commute info, and a short FAQ. Friendly, professional tone. Use H2 headings. Do not describe the area as "safe," "family-friendly," or similar. Facts I want included: [paste your notes].
Lead capture landing page
Write landing page copy offering a free [home valuation / buyer guide / relocation packet] for [area]. Include a headline, 3 short benefit bullets, and a one-line call to action asking visitors to fill out the form. Under 200 words.
SEO details
For a page about [topic] in [area], suggest: a page title under 60 characters, a meta description under 155 characters, and a short URL slug.
Turn text into HTML
Convert this into clean, simple HTML using only h2, h3, p, ul, li, and strong tags. No scripts or styling: [paste text]
Make it sound like us
Rewrite this to sound like a local agent talking to a neighbor: warm, direct, no jargon. Keep all facts the same: [paste text]
4. Rules Before You Publish
- Fair Housing: never describe areas or buyers by race, religion, familial status, disability, or other protected classes. Avoid steering words like "safe," "family-friendly," or "exclusive." Describe amenities and features instead.
- Fact-check everything: AI can invent stats, school names, and prices. Verify with MLS, county, and school district sources.
- No private data: never paste client names, phone numbers, emails, or transaction details into an AI tool.
- Add a human touch: include at least one personal insight or local tip on every page. It helps readers and search rankings.
- Avoid duplicates: check that a similar page does not already exist on the site before creating a new one.
- Get approval: send the page link to [team lead] before adding it to any menu or sharing it publicly.
5. Quick Checklist
- Right page type and template chosen
- Title, anchor text, slug, and meta description filled in
- All facts verified
- Fair Housing language reviewed
- Personal insight added
- Capture form or listings added if needed
- Previewed on mobile
- Approved before linking or sharing
Need Help?
Real Geeks Support: 844-311-4969 (Mon-Fri, 8 AM-8 PM CT) or support@realgeeks.com. Step-by-step page guides are at support.realgeeks.com.